World Elder Abuse Awareness Day (WEAAD) was developed & launched on June 15, 2006 by the International Network for the Prevention of Elder Abuse (INPEA).

WEAAD involves activities to bring greater recognition of mistreatment of older adults wherever they live throughout the world, and to highlight the need for appropriate action. It is intended to give abuse and neglect of older adults a global relevance that will sustain and move prevention efforts forward throughout the year and for years to come.

WEAAD involves national and international activities developed by countries, communities, neighborhoods and organizations collaborating in multigenerational and multidisciplinary initiatives. It can encompass volunteer and educational programs, cultural and art events, as well as diverse use of information technology, all aiming to create a better understanding of what elder abuse is and how it can be prevented.